What's Inside
55 standard operating procedures organized by marketing function. Every SOP includes a stated purpose, responsible roles, step-by-step procedure, quality checklist, and trigger/frequency guidelines. Delivered in Notion — duplicate and customize in under 5 minutes.
- ✓ 12 Social Media SOPs — posting schedules, content approval workflows, community engagement protocols, influencer outreach processes, social listening routines, crisis response procedures, monthly analytics reviews, platform-specific publishing checklists, hashtag research workflows, social ad creative reviews, competitor monitoring, and profile audit procedures.
- ✓ 10 Content Marketing SOPs — editorial calendar management, content brief creation, writer briefing and review, SEO content optimization, content approval and publishing, evergreen content audits, content repurposing workflows, guest post management, content performance reviews, and internal linking strategy maintenance.
- ✓ 8 Email Marketing SOPs — campaign setup and QA, list segmentation and hygiene, A/B test design and analysis, automated sequence audits, deliverability monitoring, re-engagement campaign triggers, unsubscribe and compliance management, and monthly performance reporting.
- ✓ 8 SEO SOPs — keyword research and prioritization, on-page optimization checklists, technical SEO audit procedures, link building outreach sequences, local SEO management, Google Search Console monitoring, content gap analysis, and monthly ranking review and reporting.
- ✓ 7 Paid Ads SOPs — campaign structure and setup, creative briefing and approval, budget allocation and pacing, performance review cadences, A/B testing protocols, ad fatigue monitoring and rotation, and end-of-campaign analysis and reporting.
- ✓ 10 General Marketing SOPs — brand guidelines enforcement, customer feedback collection and synthesis, cross-channel campaign coordination, CRM data hygiene, marketing meeting agendas and documentation, vendor and agency management, competitive intelligence gathering, marketing budget tracking, quarterly strategy reviews, and new channel evaluation frameworks.
Who This Is For
Marketing Managers Building Team Playbooks
You're tired of tasks being done differently by every team member and nothing going smoothly when someone's out. These SOPs give you a complete operational playbook — written, reviewed, and ready to assign. Build your team's institutional knowledge in a weekend instead of months.
Agency Owners Who Need Consistent Delivery
Your reputation depends on every client getting the same quality regardless of which team member is running the account. These SOPs standardize your delivery process across every account — so your best work is the default, not the exception.
Solo Marketers Ready to Systemize and Delegate
You've been doing everything yourself and you know you're the bottleneck. Before you can hire or delegate, you need documented processes. These SOPs give you the foundation to hand tasks off confidently — and free your time for the high-leverage work only you can do.
What You'll Be Able To Do
- 🚀 Onboard new marketing team members in days instead of months — hand them the SOPs and they're ready to contribute from week one
- 🌟 Ensure consistent quality across every campaign and channel — no more output that varies by who's working that day
- 🔑 Stop losing institutional knowledge when team members leave — every process is documented, searchable, and transferable
- 🌟 Build a marketing operation that runs without you micromanaging — your team knows what to do, how to do it, and what "done right" looks like
Frequently Asked Questions
What format are these in?
Notion-based, fully editable. You get a master Notion page — duplicate it into your own workspace in one click and start customizing with your team's names, tools, and specific workflows. Notion is free for personal use, and the SOPs are designed so non-technical users can edit them without any training. If you prefer another format, the structure exports cleanly to Google Docs or Word as well.
Can I rebrand these for my agency?
Yes — replace the logo, update tool references to match your stack, add client-specific details, and use them with clients as part of your service delivery. Many agency owners present these SOPs to clients as evidence of their structured approach, which builds trust and reduces scope creep. The only restriction is that you cannot resell the raw SOPs as your own digital product.
Are these for B2B or B2C?
Both. The SOPs are organized by marketing function — not by industry, business model, or deal size. The procedure for running an email campaign, conducting a keyword research session, or setting up a paid ads campaign works the same whether you're selling enterprise software, professional services, e-commerce products, or local services. Customize the specifics to fit your context.
How detailed are they?
Each SOP includes: a stated purpose (what this procedure accomplishes), responsible roles (who owns each step), a numbered step-by-step procedure, a quality checklist (what "done right" looks like), and frequency or trigger information (when to run it). They're detailed enough to hand to a new team member on day one without additional explanation — that's the design standard every SOP was written to meet.